Our Team
Dana Caraway
Principal
Dana Caraway’s passion for Caraway & Co. was ignited during her first job after college when she was hired as a first-grade experiential outdoor education teacher in Boulder, Colorado. Her time as an educator revealed her innate talent for identifying issues and creating transformative solutions through curriculum development, impacting her students positively and significantly.
With a strong background in customer service, Dana advanced her career in many areas within the Outdoor Industry. Operations/Program manager Boulder Rock Club, Field Rep Clif Bar, Customer Service Manager La Sportiva, Designer/Brand Manager at Stonewear Designs. Her natural ability to pinpoint issues and offer effective solutions led her to become a successful sales representative in the industry, working closely with buyers and retail staff.
Fueled by her deep-seated passion, Dana eventually decided to follow her heart and founded Caraway & Co. Over the past 20+ years, she has dedicated herself to building her team and shaping the company into what it is today. Caraway & Co has been recognized by La Sportiva as the Top Sales Agency in 2019, they have also received other awards such as Best Agency of the Year GOA (2017/2018), Outdoor Research Agency of the Year Award (2012 & 2016), as well as the PrAna SEVA Award (2015).
It’s a passion of hers to bring in the younger generation and provide them with opportunities for growth and success, nurturing future leaders in the industry.
Beyond her professional pursuits, Dana thrives on adventure and exploration. When she isn’t busy with work, you can find her biking, climbing, on the water with her new passion for sailing, and cherishing quality moments with friends and loved ones. Her love for the outdoors is a constant source of inspiration, fueling her dedication to creating memorable experiences.
Dana Caraway’s journey exemplifies her commitment to creating meaningful solutions and her passion for the outdoor industry. As the Founder and Owner of Caraway & Co. Sales, she continues to drive the company’s success with her innovative approach and dedication to making a difference in the lives of her customers and team members alike. Dana’s focus on empowering the younger generation reflects her vision for a brighter future and ensures that opportunities for growth and success continue for future leaders in the industry.
Terry Imus
Principal
Meet Terry Imus, a passionate adventurer and a seasoned expert in the retail and sales industry. Raised in Laguna Hills, California, Terry's love for the beach and outdoor activities was sparked early on. Fascinated by history, he pursued a degree in the subject at Colorado State University in Fort Collins, where his thirst for knowledge grew alongside his desire for new experiences.
After college, Terry moved to San Francisco and joined a startup outdoor retailer, diving into the dynamic world of e-commerce. This experience shaped his career, sharpening his skills and igniting his passion for the fast-paced retail industry. His big break came when he was offered a pivotal role at Zappos.com. As their first clothing buyer, Terry managed major apparel categories like Outdoor, Action Sports, Golf, Western, and Street. Over his eight years there, he played a critical role in the company’s expansion, establishing himself as a strategic and innovative professional in the retail world.
Seeking new challenges, Terry transitioned into sales at Caraway & Co., where he quickly made his mark by applying his deep retail expertise to drive sales and strengthen client relationships. His leadership and vision were instrumental in shaping the company's growth, and he now serves as Principal, steering Caraway & Co. to new heights.
Terry’s life outside of work is equally vibrant. He enjoys spending quality time with his wife and daughters, sharing their love for the outdoors through hiking and camping trips that create lasting memories. On weekends, you can often find him go-kart racing, seeking the thrill of speed and competition. His love for an active lifestyle extends to running and hiking, where he connects with nature and challenges himself physically.
A loyal Denver Broncos fan, Terry never misses a game, passionately cheering on his favorite team. With an adventurous spirit, a love for his family, and a strong work ethic, Terry lives life to the fullest, always looking for new adventures in both his personal and professional life.
Ann Bartosz
Sales Representative – Nor. Cal Territory
Meet Ann Bartosz, a true Californian at heart, whose childhood spent amidst the breathtaking landscapes of southern California left an indelible mark on her. Growing up with the beaches, mountains, and deserts as her playground, Ann’s love for the outdoors and adventurous spirit was ignited from an early age.
Her career journey began in surf shops and various companies, where she honed her skills and gained valuable experience. However, it wasn’t until she discovered the lifestyle and outdoor apparel industries that Ann found her true calling. The role of a sales representative seamlessly combined her passion for fashion with her unwavering love for the great outdoors.
For more than a decade, Ann has dedicated herself to serving as a sales representative in the picturesque region of northern California. Her deep knowledge of the industry and genuine passion for the outdoors have made her an invaluable asset to the brands she represents and the clients she works with.
Currently residing in the scenic northern California, Ann’s love for the outdoors continues to shape her life. Embracing every opportunity to explore, she enjoys outdoor adventures with her family, cherishing moments of running, hiking, and immersing herself in the beauty of nature.
Ann Bartosz embodies the spirit of a true nature enthusiast, whose vibrant energy and genuine passion for the outdoors are evident in everything she does. With a profound understanding of both the fashion world and the outdoor industry, Ann brings a unique blend of style and adventure to her work. Her dedication to fostering strong relationships with her clients and her love for exploring the natural wonders around her make Ann an inspiring force in the lifestyle and outdoor apparel community in northern California.
Megan Alonso
Sales Representative – PNW Territory
Meet Megan Alonso, a spirited adventurer with a passion for exploration and a love for the great outdoors. Growing up in a small town in southern Connecticut, Megan’s journey of discovery truly began when she embarked on an 82-day NOLS expedition through the Pacific Northwest. Immersing herself in canoeing, hiking, mountaineering, climbing, and sailing, this experience awakened a deep desire to seek out the beauty and challenges of the western United States.
After college, Megan followed her adventurous heart, taking on a variety of unique roles across the globe. She helped run ropes courses in rural Colorado, brewed beer, worked on boats and farms in New Zealand, tested challenge courses, and even served as a body double for a popular TV series in Fiji. Megan thrived as an outdoor education instructor in Portland before settling in Bend, Oregon, in 2019. There, she embraced a vibrant lifestyle, coaching a youth climbing program, nannying, and working at a local brewery. Her love for gear and building connections eventually led her to a customer service role with a subscription box startup, where she transitioned into product procurement and curation, excelling as a buyer until the company’s acquisition.
Driven by her unwavering passion for the outdoor industry, Megan found her way to Caraway & Co., where she now thrives as the sales representative for the Pacific Northwest territory. In this role, she combines her deep knowledge of gear with her talent for fostering meaningful relationships, making her a key player in supporting outdoor enthusiasts across the region.
Outside of work, Megan is often on the road, exploring the American West in her trusty white van, Huck. She relishes the beauty of Central Oregon, frequently embarking on sunrise tours before her workday begins, and takes long mountain bike rides to reconnect with nature. A lover of creativity and knowledge, Megan enjoys reading adventure books and expressing herself through micron pen illustrations, watercolors, and pottery.
With an adventurous spirit, a love for the outdoors, and a knack for cultivating connections, Megan Alonso brings passion and energy to her role at Caraway & Co., leaving a lasting impact on the outdoor community she serves.
Kara Olson
Sales Representative
Meet Kara Olson, a seasoned retail professional with over two decades of experience, bringing a wealth of expertise to the Caraway and Co Team. Kara’s journey in the retail industry began in high school, working in brick-and-mortar stores, and it evolved into a lifelong passion. Her commitment to the trade led her to graduate with a bachelor’s degree in Retail Merchandising, setting the stage for a remarkable career.
Kara’s buying career truly took flight at Zappos.com, where she started as a merchandising assistant and ascended to the highest echelons as a senior buyer. This journey provided her with a comprehensive understanding of the intricacies of buying, encompassing planning, marketing, and merchandising. Her experience spanned diverse categories and lifestyles, offering her valuable insights into how different brands operate, all while striving for a common goal. Kara is not just a seasoned buyer; she possesses a discerning eye for trends and an intuitive grasp of customer preferences, making her a true master of the art and science of the buying process.
Beyond the confines of the boardroom, Kara finds solace and adventure in the great outdoors. Whether it’s hiking and climbing amid the stunning landscapes of Las Vegas, her current residence, or enjoying the waters through swimming and wake surfing in her hometown of Minnesota during summer sojourns, she embraces nature’s wonders. Kara’s active lifestyle extends to snowboarding, running, and simply relishing the beauty of Mother Nature.
As a dedicated family person, Kara treasures the importance of balance and cherishes every moment spent with her loved ones. Her husband’s passion for rock climbing aligns seamlessly with her outdoor pursuits, while her six-year-old twins, a boy and a girl, share her enthusiasm for outdoor adventures. Together, they create lasting memories and celebrate the joys of family life.
In Kara Olson, Caraway and Co have gained not only a retail expert but also an individual deeply connected to the natural world and committed to a fulfilling family life.
Her diverse experiences and passions make her a valuable asset to the team and a well-rounded individual who finds harmony in both her professional and personal pursuits.
Joey
Sales Representative – PNW Territory
Bio - Coming Soon
Tia King
Sales Representative
Meet Tia King, a dynamic individual with a deep-rooted love for the outdoors and a flourishing career in the action sports industry. Raised in the scenic landscapes of Southern California, Tia’s childhood was marked by countless adventures and a genuine appreciation for nature’s wonders.
Her passion for the outdoors naturally led her to pursue a career in the action sports industry. Tia began her journey as in-house sales support, where she quickly demonstrated her talent and dedication to the field. Over the years, she honed her skills and rose through the ranks, ultimately assuming the role of Customer Service and Sales Support Manager at Spy Optic. With her keen eye for detail and commitment to excellence, Tia contributed significantly to the company’s success during her remarkable 13-year tenure.
Feeling the call of wanderlust and a thirst for exploring new horizons, Tia made a bold decision to embark on a new chapter in her life. She decided to follow her heart’s desire for traveling and fully immersing herself in the beauty of the outdoors. This led her to the enchanting landscapes of the Pacific Northwest, where she now resides in the vibrant city of Seattle.
In her newfound home, Tia has embraced the outdoor wonders of the Pacific Northwest with open arms. Biking through scenic trails, hiking amidst majestic mountains, and camping under the starry night sky have become an integral part of her life. As a true believer in the power of laughter and genuine connections, Tia cherishes spending time with friends and family, creating cherished memories filled with laughter and joy.
Tia King is a testament to the idea that one can combine their passion for the outdoors with a thriving career. Her journey from Southern California to the Pacific Northwest reflects her adventurous spirit and unwavering dedication to the things that truly matter. With her vibrant energy and a love for exploration, Tia continues to inspire those around her to embrace the beauty of nature and find joy in every moment of life’s journey.
Tyler Junker
Sales Representative – SW Territory
Meet Tyler Junker, the outdoor enthusiast who found his way to Caraway & Co and has embraced a fulfilling journey within the company. Originally from Central Ohio, Tyler’s passion for adventure led him to the breathtaking landscapes of the Greater Lake Tahoe area after completing his undergraduate degree. Drawn by the allure of climbing, skiing, and mountain sports, he made the Eastern Sierra his new home.
Tyler’s love for the region deepened with each passing day, and he decided to stay and immerse himself in the endless opportunities for outdoor exploration. Amongst cliffs and boulders, he found his calling, and the mountains became his playground.
When Caraway & Co opened its doors, Tyler joined the team as a tech rep, bringing his expertise and passion for outdoor gear to the forefront. His dedication and hard work were soon recognized, and he successfully transitioned into the role of a sales representative. As a rep for Caraway & Co, Tyler skillfully bridges his love for outdoor pursuits with his commitment to fostering strong relationships with clients and brands.
Beyond his professional endeavors, Tyler continues to embrace the Eastern Sierra lifestyle. Whether it’s seeking untouched powder on skis, scaling cliffs with grace, or finding serenity in the cool waters of the lake, he embodies the spirit of adventure that drew him to this breathtaking landscape.
Tyler Junker epitomizes the essence of a true mountain lover, a testament to the rewarding journey that can unfold when one follows their passion. With a career that seamlessly blends his love for the outdoors with his role at Caraway & Co, Tyler continues to inspire others to connect with nature and savor every moment of their adventure-filled lives.
Natalie Walker
Sales Representative – Nor. Cal Territory
Natalie is a proud California girl who has embraced the rugged charm and boundless adventure of Reno, Nevada, where she’s built a life that perfectly balances career, passion, and the great outdoors. A true outdoorswoman at heart, Natalie feels most alive when she’s surrounded by nature, whether she’s scaling a rock face, hiking remote trails, carving down snowy slopes, or chasing the horizon on her mountain bike. From the tranquility of stand-up paddleboarding on mountain lakes to the thrill of camping under a star-filled sky, and even the quiet joy of birdwatching, her connection to the wild is as varied as it is profound.
Her love for outdoor adventure isn’t just a personal passion—it's a guiding force in her professional life. With over a decade of experience in the outdoor industry, Natalie has forged an impressive career path that began humbly as a retail employee. Her dedication and drive quickly saw her rise through the ranks, taking on the roles of store manager, buyer, and tech representative, all before stepping into her current role as a sales rep. Her journey is one marked by curiosity, resilience, and an unwavering commitment to both her clients and the industry she loves.
As a sales rep, Natalie is more than just a knowledgeable resource—she’s a trusted partner who understands the pulse of the market, having been on the front lines herself. Her expertise spans across gear, trends, and customer needs, making her invaluable in helping retailers make the right decisions for their consumers. But what truly sets her apart is her ability to connect her personal experiences with her professional insight, bridging the gap between adventure and business.
Despite all she’s achieved, Natalie’s journey is far from over. She’s a lifelong learner who thrives on new experiences and constantly pushes herself to grow, whether that’s through learning new skills in the field or expanding her professional expertise. She’s always seeking out fresh challenges—new peaks to climb, new trails to conquer, and new ways to support the outdoor community. Her enthusiasm for the outdoors and her career is contagious, inspiring those around her to embrace adventure in all aspects of life.
In both her personal and professional worlds, Natalie exemplifies passion, grit, and an unquenchable thirst for discovery. Her story is one of transformation, from a retail employee dreaming of adventure to a seasoned sales rep living that dream every day—proof that when you pursue your passions with dedication and heart, the possibilities are endless.
Socorro Agustin-Renehan
Support
Meet Socorro Renehan, a seasoned professional with a remarkable journey in the Outdoor Industry spanning over two decades. Although the call of the outdoors occasionally beckons her, Socorro’s true passion lies in supporting others, working diligently behind the scenes, just as she likes it. With a deep love for assisting people, she thrives behind her computer, where she can efficiently facilitate, solve problems, and get things done with her exceptional ops skills.
Her name, Socorro, is a Spanish word that literally translates to “I HELP,” a fitting description for her natural inclination to lend a helping hand. While she initially aspired to become a doctor, life took her on a different path, leading her to discover her true calling in supporting the Outdoor Industry.
Socorro’s journey in the outdoor world began with White Sierra, an Outerwear Company based in Santa Clara, CA. Starting as a Customer Service Rep, she gradually climbed the ladder to become the Sales Ops Manager, showcasing her dedication and commitment to her craft over 19 fruitful years. Despite unforeseen changes when White Sierra closed its doors in 2019, Socorro continued her professional endeavors in the Silicon Valley, securing an ops position at a semi-conductor company. However, her heart remained with the outdoor industry, and when the opportunity arose, she eagerly returned to her true passion, joining Caraway&Co in 2021, where she has been an integral part of the team ever since.
Outside of work, Socorro’s life revolves around her loving family. She cherishes moments with her husband Mike, her children Kylah and Lukas, and their beloved Pomeranian dog, Taeto. Together, they enjoy amusement parks, with Socorro sitting back and watching as the kids ride roller coasters. They also relish time spent cooking and hanging out with their amazing friends and family. Socorro and her loved ones also appreciate the beach and camping, where they find joy in the simple pleasures of outdoor nature fun.
Socorro Renehan’s journey is a testament to finding fulfillment in supporting others and following one’s true passion. With her exceptional ops skills and unwavering dedication, she continues to play a crucial role in the Outdoor Industry, making a positive impact and fostering meaningful connections within the Caraway&Co community.
Cindy Reaves
Support
Meet Cindy Reaves, a vibrant individual whose life is filled with adventure, family, and cherished memories. Born and raised in Denver, Colorado, Cindy’s love for exploration led her to live in various places, including Wyoming, Illinois, and Washington, D.C., each chapter enriching her journey. In 2016, after a fulfilling career, Cindy and her husband Dod retired to be closer to their granddaughters, prioritizing family and creating lasting memories together.
Cindy’s professional life spanned 11 successful years as an executive administrative assistant and event planner for a Fortune 500 company in Denver. Known for her impeccable organizational skills and attention to detail, she played a key role in creating memorable events and contributing to the company’s success. Her passion for planning and teamwork continues to shine in her work today.
Outside of her career, Cindy’s adventurous spirit has taken her across the globe. She has explored the landscapes of Italy, France, England, the Caribbean, Mexico, Hawaii, and more. Cruising has become one of her favorite ways to experience new destinations, allowing her to savor the thrill of travel and the luxury of the sea.
A dedicated sports fan, Cindy’s love for her hometown team, the Denver Broncos, runs deep, and she cheers them on with pride. She also follows the LV Knights hockey team with equal enthusiasm, adding another layer to her sports fandom.
In 2018, Cindy joined Caraway & Co., embracing a new chapter in her life. Although retired, her passion for collaboration and staying active professionally made her transition to the company a natural fit. She continues to contribute her expertise and vibrant energy to the team, finding fulfillment in the work she loves.
Family remains the cornerstone of Cindy’s life. She proudly celebrates her son, daughter, and the “world’s best son-in-law,” whose love and support enrich her life. Whether she's traveling, cheering for her favorite teams, or spending time with loved ones, Cindy’s positive energy and adventurous spirit inspire those around her, making her an invaluable part of both her family and the Caraway & Co. team.
Stephanie Simms
Support
Meet Stephanie Simms, a resilient professional from a small town in central Utah. After moving to Las Vegas right out of high school, she dived into entrepreneurship by running her own in-home daycare for three years.
Later, Stephanie joined a courier company as a dispatcher, honing her organizational skills for four years. But her life took a thrilling turn when she landed a job at Zappos.com. Starting as a customer service representative, she quickly built strong bonds with customers. Her exceptional skills led to her becoming the first office assistant for the Kids Merchandising Team.
Over nine years, Stephanie has supported various departments, from outdoor to electronic, and has become a merchandise planner and inventory specialist. Meanwhile, she gracefully balanced being a single mom, and raising two boys.
Her leadership shone as she managed inventory flow between Zappos and Amazon. Eventually, she returned to her Utah hometown, where she independently built a tiny house, showcasing her determination.
Stephanie’s problem-solving talent blossomed with “Simms VA Solutions,” her venture that offered website building, system fixing, and virtual assistance.
Discovering Caraway & Co., an outdoor retail agency, she worked as a Virtual Assistant for four years, excelling in system management and project oversight. Recognizing her potential, Caraway & Co. offered her full-time roles as operations supervisor, HR specialist, and project manager.
Beyond work, Stephanie relished time with her sons, guiding them to embrace the outdoors. Camping, hiking, and swimming brought them closer as a family.
In summary, Stephanie Simms embodies adaptability, care, and determination, making her a true asset to any team. With a unique journey and diverse skill set, she thrives in both personal and professional growth. Her character and experiences enrich the lives she touches.