Dana Caraway


BIO - Dana Caraway

Dana Caraway’s passion for Caraway & Co. was ignited during her first job after college when she was hired as a first-grade experiential outdoor education teacher in Boulder, Colorado. Her time as an educator revealed her innate talent for identifying issues and creating transformative solutions through curriculum development, impacting her students positively and significantly.

With a strong background in customer service, Dana advanced her career in many areas within the Outdoor Industry. Operations/Program manager Boulder Rock Club, Field Rep Clif Bar, Customer Service Manager La Sportiva, Designer/Brand Manager at Stonewear Designs. Her natural ability to pinpoint issues and offer effective solutions led her to become a successful sales representative in the industry, working closely with buyers and retail staff.

Fueled by her deep-seated passion, Dana eventually decided to follow her heart and founded Caraway & Co. Over the past 20+ years, she has dedicated herself to building her team and shaping the company into what it is today. Caraway & Co has been recognized by La Sportiva as the Top Sales Agency in 2019, they have also received other awards such as Best Agency of the Year GOA (2017/2018), Outdoor Research Agency of the Year Award (2012 & 2016), as well as the PrAna SEVA Award (2015).

It’s a passion of hers to bring in the younger generation and provide them with opportunities for growth and success, nurturing future leaders in the industry.

Beyond her professional pursuits, Dana thrives on adventure and exploration. When she isn’t busy with work, you can find her biking, climbing, on the water with her new passion for sailing, and cherishing quality moments with friends and loved ones. Her love for the outdoors is a constant source of inspiration, fueling her dedication to creating memorable experiences.

Dana Caraway’s journey exemplifies her commitment to creating meaningful solutions and her passion for the outdoor industry. As the Founder and Owner of Caraway & Co. Sales, she continues to drive the company’s success with her innovative approach and dedication to making a difference in the lives of her customers and team members alike. Dana’s focus on empowering the younger generation reflects her vision for a brighter future and ensures that opportunities for growth and success continue for future leaders in the industry.