MHW Recent Outside Magazine PR Hits

  1. Our Cascade Pass Pant AND Monkey Fleece Jacket were mentioned in this Outside article: “How the Outside Staff Stays Comfy During Quarantine” yesterday.
    1. Cascade Pass Pant: “I’ve been a huge fan of these stretch-cotton joggers for a long time, but since I started working from home, my love of them has blossomed into a full-fledged addiction. They’re light and stretchy, which makes office-chair (or kitchen-table) contortions comfortable, and they have an elasticized waistband and cuffs that’ll trick you into thinking you’re wearing sweatpants. But because they have a fly and jeans-style pockets, I can also believe I’m wearing real pants.” —Ariella Gintzler, associate gear editor
    2. Monkey Fleece Jacket: “On top, I’ve been living in the Mountain Hardwear Monkey Fleece jacket. I love the versatility of the fabric; it doesn’t attract too much dog hair and looks mostly professional in video calls.” —Emily Reed, video producer
      • Inside scoop: Emily has also been living in the women’s F20 Monkey Fleece Pants, so I suspect we’ll see more on those when we get closer to fall!
  1. Our Kor Strata Alpine Hoody (one of Tim Emmett’s favorites) was featured in this Outside piece called, “The Best Men’s Midlayers on the Market Right Now” as well yesterday.
    1. “This full-zip hoodie is insulated with two types of high-end synthetic loft for targeted warmth and breathability. The outer fabric is a combo of a mechanical stretch nylon ripstop (the stretch comes from the weave, not the material itself) around the waist, on the back, and under the arms.A weather-resistant 15-denier nylon ripstop on the hood, shoulders, and chest providesadded protection against falling snow and dripping ice.”
  1. Kyra Condie, MHW athlete and member of the USA Olympic Team, was mentioned in this “At-Home Strength Training for Rock Climbing” article by Outside; they also featured her in their header image shot by our own, Matt Burbach.
    1. We’ve been finding cool new ways to create content with our athletes while practicing social distancing. It’s been attracting a lot of interest amongst media, and we’re leveraging it in our PR outreach now more than ever.
No Comments

Post a Comment