In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was convinced the world would one day share this love. By the mid 1980’s, the UGG brand had become a symbol of relaxed southern California culture, gaining momentum through surf shops up and down the California coast. In 2000, Oprah emphatically declared UGG one of her “Favorite Things” and we gifted 350 pairs of boots to her studio audience. The ultimate in nonchalant luxury, UGG launched Loungewear in Fall 2013. In true UGG tradition, sumptuous silhouettes fused a snuggly feel and flattering fit for the epitome of comfort-wear.