Ellen and Eric Gil, have been in the sock business for 27 years, based in Santa Cruz, California. After opening a little 450-square-foot sock boutique in 1988, they discovered a whole new world of fun footwear. In 2007 the Gils set out on a new journey to design their own socks, hence Socksmith Design was born! With our years of experience talking to customers, we knew what sock designs we wished were out there, and we wanted to create a better artisan brand with a West Coast point of view. Designing in Santa Cruz is an inspiration in itself, as the town is known for its freethinking creativity and laid-back surf lifestyle. With “no boring socks” as the motto, they set out to design a collection of men’s and women’s novelty socks and knee-highs that would make people smile, and an everyday line of fun, relaxed comfort socks – we don’t dare call them basic! The comfort top allows for the sock to stay up without binding. Colorful, bold graphics and fun, creative designs are what we’re all about. Socksmith Design is constantly adding to the line with out-of-the-box ideas. You can find Socksmith Design in hundreds of stores nationwide. Think freely and wear meaningful socks. We hope you love them as much as we do!