What is your name and what is your title? Christine Hawk but everyone calls me Chawky! I am the Senior Wholesale Marketing Coordinator at prAna. What is the first thing you think about when you wake up? Where my cat is and what he got......
prAna is Sanskrit for breath, life and vitality of the spirit. This ancient word holds great meaning for us, and so we borrowed it for our name. It lifts our aspirations and helps guide our actions towards becoming an evermore socially mindful and environmentally sustainable organization.
This year, we celebrate 24 years in existence. We started simply, rooted in idealism and a timeless belief that companies like ours should strive to give much more than they take from the world. That notion keeps us focused on making products that look great, but that are also easier on the planet’s resources.
Our customers are fun-loving, soulful people who travel well, play hard and care about the impact they have on the world around them. That’s who we are, too. We believe that a little yoga – or whatever form of moving meditation you choose – can help you breathe deeply through a tough day, or laugh in the face of a traffic jam. And we believe that when you reach into your closet, there should be something there that reflects who you are, how you feel and what you value most. We’ve focused on the details, and aren’t afraid to hang it out when it comes to bold colors and whimsical patterns.