Caraway & Co. is a service-driven, solution-minded sales agency representing prAna, Outdoor Research, Evolv and Chico Bags. Our territory comprises the beautiful Southwestern corner of the U.S. and serves the active lifestyle, surf, yoga and wellness markets. We are an independently owned company providing innovative solutions, exceptional specialty experiences and amazing brands and products to these local communities.
Caraway & Co. listens carefully to our retailers. Whether they’re experiencing great changes in their markets or incredible successes, we consider ourselves their partners and provide innovative solutions to address challenges and mine opportunities as they evolve. Our main focus is to provide a retail experience built on proven consistency, trustworthy purchases and support that achieve goals.
Caraway & Co. anticipates the needs of our buyers and their stores and offers solutions through our merchandising and branding experience, retail activation efforts and knowledge of proven and innovative retail practices. We bring fresh ideas and insights to the stores we support by cross-training the branding, merchandising and events that go the extra mile in supporting the customer experience.
I've been working with Dana Caraway for at least 6 years now in connection with several of her lines spanning casual apparel to technical outdoor product. Dana is wonderful to work with. She is warm, pleasant and personable , and works hard to find answers to questions that come up. She handles even thorny and annoying issues with grace and charm. In line showings Dana is great about presenting the product, yet also keeping in mind the realities of our business, and offers balanced suggestions about what might work. I appreciate that she seems to care about who we are, rather than merely pushing the newest product. It makes it easy to hear her suggestions and make reasoned decisions about our assortment. This is a relationship business, and Dana is great with maintaining those relationships. While I might not buy every line she represents, any line she works with will get a fair hearing from me.
Dana’s approach and passion for Caraway & Co.was founded with her first job out of college. She was hired to teach first grade experiential outdoor education in Boulder, Colorado. Working as an educator, she found her talent for identifying issues and creating solutions through curriculum transformed her students right in front of her eyes.
Dana founded Caraway & Co. eight years ago, after being an in-house customer service manager, and then a Brand Manager at Stonewear Designs supporting the design, production and sales teams. Naturally she then became a sales representative in the field, translating my inherent ability to pinpoint issues and build solutions directly to the buyers and retail staff.
Now after nearly two decades of working with many incredible retailers, the Caraway & Co. team is much more than a sales rep agency. It’s an institution in experiential outdoor education.
Growing up in Massachusetts, Matt knew was meant for taller mountains. So after graduating Bentley University in Waltham, Massachusetts in 2011 with a double major in managerial economics with a focus in entrepreneurship, and global sustainability, Matt headed straight for Lake Tahoe, California and hasn’t left since. After a short stint working at Alpenglow Sports in Tahoe City, Matt quickly became a full-time rep for Caraway & Co.’s northern CA territory.
When he’s not unpacking and repacking my Toyota Tacoma from weeks on the road, Matt’s climbing, running or skiing (or watching Boston sports).
Traci Cosmer graduated from California State University, Channel Islands with a Bachelor's degree in Studio Art. Outside of work, she devotes her time to the outdoors through surfing, rock climbing, and camping. Her designs are inspired by nature.
Melissa grew up on a farm in MN, but after attending University of Minnesota studying German and Biology, she traveled between continents until 2010. She then worked at an outdoor retailer in Northern Minnesota as a successful buyer, merchandiser and kayak guide. In 2012 she was hired by a rep agency in the Midwest, before joining Caraway & Co.
When Melissa isn’t adventuring on canoe trails or SCUBA diving, she’s exploring her new playground, which is now much larger than the 40 acres she grew up on; it’s the whole world!
After growing up in the beach and sand of Laguna Hills California Terry headed to Colorado State University in Fort Collins Colorado. After Graduated with a degree in history, Terry headed to San Francisco and joined a startup outdoor e-retailer before moving to a career as the first Clothing buyer for Zappos.com. After 8 years at Zappos.com and managing the apparel categories for Outdoor, Action Sports, Golf, western and street decided to make a career change and move to the sales side with Caraway & Co.
When terry isn’t spending time with his wife and daughters hiking or camping he’s racing his go kart on the weekends, running, hiking or watching the Bronco’s.
YEARS OF EXPERIENCE