About Us


Caraway & Co. is a service-driven, solution-minded sales agency representing prAna, Outdoor Research, La Sportiva, Mystery Ranch Backpacks, Socksmith, SAOLA Shoes, UGG, Hari Mari, White Sierra, Helinox, and Friction Labs Chalk. Our territory comprises the beautiful Southwestern corner of the U.S. and serves the active lifestyle, surf, yoga, and wellness markets. We are an independently owned company providing innovative solutions, exceptional specialty experiences and amazing brands and products to these local communities.


Caraway & Co. listens carefully to our retailers. Whether they’re experiencing great changes in their markets or incredible successes, we consider ourselves their partners and provide innovative solutions to address challenges and mine opportunities as they evolve. Our main focus is to provide a retail experience built on proven consistency, trustworthy purchases and support that achieve goals.



Caraway & Co. anticipates the needs of our buyers and their stores and offers solutions through our merchandising and branding experience, retail activation efforts and knowledge of proven and innovative retail practices. We bring fresh ideas and insights to the stores we support by cross-training the branding, merchandising and events that go the extra mile in supporting the customer experience.


" I've been working with Dana Caraway for at least 6 years now in connection with several of her lines spanning casual apparel to technical outdoor product. Dana is wonderful to work with. She is warm, pleasant and personable , and works hard to find answers to questions that come up. She handles even thorny and annoying issues with grace and charm. In line showings Dana is great about presenting the product, yet also keeping in mind the realities of our business, and offers balanced suggestions about what might work. I appreciate that she seems to care about who we are, rather than merely pushing the newest product. It makes it easy to hear her suggestions and make reasoned decisions about our assortment. This is a relationship business, and Dana is great with maintaining those relationships. While I might not buy every line she represents, any line she works with will get a fair hearing from me."
Lynell Lacey
Director of Buying, Sports Basement




Dana’s approach and passion for Caraway & Co. were founded with her first job out of college. She was hired to teach first-grade experiential outdoor education in Boulder, Colorado. Working as an educator, she found her talent for identifying issues and creating solutions through curriculum transformed her students right in front of her eyes.

After being an in-house customer service manager, Dana moved on to be a Brand Manager at Stonewear Designs, supporting the design, production, and sales teams. Naturally, she later became a sales representative in the sales industry, translating her inherent ability to pinpoint issues and build solutions directly to the buyers and retail staff.

Dana later decided to chase her passion and founded Caraway & Co. She has built her team over the past twelve years into what it is today.

When Dana isn’t traveling or enjoying her time at home, she is biking, hiking, spending time with friends, and enjoying the outdoors as much as she can.



After growing up with the beach and sand of Laguna Hills California, Terry decided to attend Colorado State University in Fort Collins Colorado. After Graduating with a degree in history, Terry traveled to San Francisco and joined a startup outdoor e-retailer before moving to a career as the first clothing buyer for Zappos.com. After 8 successful years at Zappos.com, managing the apparel categories for Outdoor, Action Sports, Golf, Western and Street, he decided to make a career change and move to the sales industry with Caraway & Co.

Terry enjoys spending time with his wife and daughters, especially in the outdoors, usually hiking or camping. He also enjoys racing his go-kart on the weekends, running, hiking or watching the Broncos.


Sale Representative – So. Cal , AZ, Hi

Traci grew up in Agoura Hills, CA. She graduated from California State University Channel Islands with a Bachelor’s degree in Studio Art. She started with Caraway and Co. as a Tech Rep but quickly progressed. Over the past year, she has become a vital part of the team and has taken ownership of the So. CA, NV, HI, & AZ areas as a Sales Rep. She is also advancing her education by going to school for her MBA.

Outside of work, she devotes her time to the outdoors through surfing, rock climbing, and camping. Her amazing designs and art are inspired by nature.

When asked what she loves the most about the outdoor industry, Tracy responded “I always love to tell me people that my favorite part about the outdoor industry and world is the community. As much as I love the actual activities (climbing, surfing, etc) and of course the gear, none of that beats the amazing people I’ve met and connected with.”


Sales Representative – No. Cal

Graham is originally from Burlington, Vermont. Later in life, he moved to California where he went to school and received his Master’s degree in Recreation Management at California State University-Northridge and a Bachelor’s degree in Nutrition, Health, and Exercise from the University of Nebraska. Over the years, Graham has been working for Outward Bound and various other outdoor recreation programs as a guide.

Graham is also an avid climber, surfer, trail runner, and backcountry skier. After working for a brief stint as a retail manager with Arc’teryx, he is excited to be on the repping side of the Outdoor Industry with the Caraway and Co team!


Sales Representative -No. Cal 

Summer is originally from the foothills of Northern California, but has now lived in four different states including Arizona, Alaska, and Nevada. She studied as an undergrad in both California and Arizona, and is now pursuing pilot school. Her travels and experiences in the Western region of the U.S. have greatly influenced her passion for the outdoors.

Summer has worked in and out of the outdoor retail industry for a number of years and has grown to truly love the community it has to offer. Summer began her next exciting journey and joined the Caraway & Co. team while also pursuing her venture of becoming a bush pilot.

When summer isn’t at work or studying for her next aviation certificate, you’ll find her stand up paddle boarding, hiking, rock climbing, and fishing her favorite places in the wild West!


Sales Representative – No. Cal

Growing up on the beaches, mountains and deserts of southern California had a huge influence on Ann. After years of working in surf shops and in-house at various companies, she eventually
found her calling in the lifestyle and outdoor apparel industries as a sales representative, which combined her love of fashion and passion for the outdoors. Ann has worked as a sales
representative in northern California for over 10 years.

Now living in northern California, Ann enjoys the outdoors with her family, running, hiking and exploring whenever she can get the chance.


PNW, Socal Sales Rep.

Melissa grew up on a farm in MN, but after attending the University of Minnesota studying German and Biology, she traveled between continents until 2010. She then worked at an outdoor retailer in Northern Minnesota as a successful buyer, merchandiser, and kayak guide. In 2012 she was hired by a rep agency in the Midwest, before joining Caraway & Co. Melissa later decided to move back home to the Midwest to be closer to family and friends where she continues to grow as a Caraway & Co team member but also pursue her dream of running her own business.

When Melissa isn’t adventuring on canoe trails or SCUBA diving, she’s exploring her new playground, which is now much larger than the 40 acres she grew up on; it’s the whole world!


Sales Representative – No. Cal

Sabrina grew up with a fascination for health and wellness, which led her to study Biochemistry at the University of San Diego. After years of working in the service industry and running her
own cold pressed juicery, she has found a new life for her love of health and wellness in the outdoor industry, where she has repped for over 3 years.

When Sabrina isn’t driving all over the west coast, she enjoys cooking, camping, and adventuring.


Sales Representative – Rockies

Kaley Thompson grew up in Girdwood, Alaska. She attended college at the University of Colorado at Boulder where she got a degree in Environmental Science.

Outside of work she shares a love for the outdoors and likes to trail run, mountain bike, go to yoga, and hang out with her family.



Cindy grew up in beautiful Denver, CO. She has lived in Wyoming, Illinois, Washington, D.C. She and her husband Dod retired in 2016 and moved from Denver to live close to their granddaughters.

Cindy spent the previous 11 years working as an executive administrative assistant and event planner for a Fortune 500 company in Denver. When not having fun with her granddaughters, Cindy enjoys traveling and going on cruises. Her travels have taken her to Italy, England, France, the Virgin Islands, the Caribbean, Mexico, Hawaii, and numerous other warm islands.

Cindy is a sports fanatic and loves watching her favorite football team, the Denver Broncos, and the LV Knights. She has a son, a daughter and the worlds best son-in-law. Cindy joined Caraway in December of 2018 and loves working with the Caraway & Co team. So much for retirement!



After growing up in a small town in central Utah, Stephanie knew she needed some change and moved to Las Vegas, NV. She was later hired on at Zappos.com and was there for nine years, starting out in customer service. She later became the first office assistants for the Kids Merchandising Team. After working a few years on the Kids Team supporting the outdoor, western, and electronic departments, she transitioned over to become a Merchandise Planner. She later took on a new role of manning a team that created and managed the inventory flow between Zappos POs to Amazon Fulfillment centers. After leaving Zappos, Stephanie moved back to her hometown in Utah.

When Stephanie isn’t working on her business or exploring spreadsheets, she is working on her Tiny House that she built herself, working on her yard, or enjoying time with her two sons. She enjoys camping, hiking, swimming, and most of all, showing her kids how to explore the outdoors.


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